March 2006
Brian: “What are you passionate about?”
Sassy: “I’m passionate about my pimento cheese!”
That was the conversation that led to the Henrys adventure into making Sassy’s pimento cheese recipe a viable and marketable product. At that time, there was a lack of “homemade”, high quality pimento cheese brands on grocery store shelves. Once the Henrys decided upon the name Palmetto Cheese, a trademark was immediately filed and a homegrown label was quickly designed and produced (essentially the same label exists today).
