Mid 1990’s

Mid 1990’s

Sassy and Brian Henry at Atlanta Braves Tailgate

Braves Tailgating

Sassy Carragher (Henry) begins producing batches of her unique, homestyle pimento cheese to serve at Atlanta Braves playoff games. This was during the Braves epic run in the playoffs during the 1990’s. Sassy, and her boyfriend at the time, Brian Henry were big Braves fans and Sassy’s recipe was a big hit with their tailgate friends.

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March 2002

March 2002

Brian and Sassy Henry

On the Move

Brian and Sassy leave Atlanta and move with their two children to Pawleys Island, South Carolina where they took over the historic Sea View Inn.

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June 2003

June 2003

Sea View Inn

Vertrella Brown began producing batches of Sassy’s pimento cheese recipe at Sea View Inn. It was featured as an appetizer each week during the summer lowcountry shrimp boils each Wednesday evening. Needless to say, it was a guest favorite.

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March 2006

March 2006

Palmetto Cheese You say pimento i say Palmetto

Brian: “What are you passionate about?”

Sassy: “I’m passionate about my pimento cheese!”

That was the conversation that led to the Henrys adventure into making Sassy’s pimento cheese recipe a viable and marketable product. At that time, there was a lack of “homemade”, high quality pimento cheese brands on grocery store shelves. Once the Henrys decided upon the name Palmetto Cheese, a trademark was immediately filed and a homegrown label was quickly designed and produced (essentially the same label exists today).

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May 2006

May 2006

Independent Seafood Georgetown, SCPalmetto Cheese is introduced at Independent Seafood in Georgetown, SC. The store agreed to stock Palmetto Cheese and the owner instructed us to “throw a dozen tubs in the ice” to see how it sells. It had modest beginnings being marketed right next to the mullet!

 

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November 2006

November 2006

Food Lion Palmetto Cheese Pimento Cheese

Palmetto Cheese makes its first appearance at a retail grocery store at Food Lion in Pawleys Island, SC located on the South Causeway. After several months of moderate success, 3 additional Food Lion locations were added for distribution (Garden City & Murrells Inlet).

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March 2007

March 2007

get carried away outside

Production of Palmetto Cheese moves from Sea View Inn to a location on Hwy 17 in Pawleys Island (current site of Get Carried Away Southern Takeout) to keep pace with local production demand.

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May 2007

May 2007

Sassy and Brian Henry Piggly Wiggly demo

Palmetto Cheese hits Piggly Wiggly in Litchfield, SC. This store helps Palmetto Cheese broaden its appeal by selling to many tourists during the summer of 2007. During these peak summer months, over 500 tubs of Palmetto Cheese were sold each WEEK!

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November 2007

November 2007

Palmetto Cheese expands beyond the back yard of Pawleys Island, SC as 6 Publix locations in Greenville, SC decide to bring in our brand. This requires Brian to make overnight trips in the Soulburban to deliver Palmetto Cheese to the backdoor of each location for check-in and stocking. The initial list of 6 stores expanded to 11 locations in mid 2008. This also led to addition of Publix outlets in Atlanta and Charleston, SC that also had to be hand delivered.

Publix Palmetto Cheese

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March 2008

March 2008

Duke Food Productions Staff Palmetto Cheese

Palmetto Cheese contracts with Duke Food Productions to begin producing tubs for retail sales. This was done to keep up with not only the volume, but the distribution of product to Atlanta, Greenville, Charleston, and markets in between. Local customers continued to be supplied by the local production facility.

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April 2008

April 2008

Piggly Wiggly becomes the first grocery chain to add Palmetto Cheese to their entire store list (85 stores) and allocating marketing resources to grow the brand across their geography (Carolinas and Georgia)

December 2009

December 2009

Time to get social!

Like Palmetto Cheese on FacebookPalmetto Cheese decides to go all in with Facebook and reaches 1,000 fans. Today, Palmetto Cheese has a vibrant and passionate fan base with over 250,000 followers with fresh content and giveaways posted each and every day!

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December 2010

December 2010

Palmetto Cheese in Southern Living Magazine and southernliving.com

Southern Living

Palmetto Cheese first appeared in Southern Living Magazine and went on to be in the Dec. 2010, Feb 2012, and Sept 2015 issue where it was named the “staff favorite”.

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May 2011

May 2011

Palmetto Cheese The Pimento Cheese with Soul

Palmetto Cheese gets a more colorful and updated look with colored lids. Orange for Original and Green for Jalapeno. The Bacon variety is added in July 2011 and takes on a reddish colored lid.

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February 2012

February 2012

palmetto cheese usa today

Palmetto Cheese is featured in the USA Today to highlight our success using Social Media.

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June 2015

June 2015

PalPalmetto Cheese at Delta SkyClubmetto Cheese is offered in all Delta Sky Clubs in the Atlanta Hartsfield-Jackson airport. Travelers are able to enjoy a “southern” treat while on their way through the South’s largest city.

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January 2016

January 2016

Palmetto Cheese store logos

Palmetto Cheese becomes the #1 selling pimento cheese brand in the US and reaches over 8,700 stores in 40 states.

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October/November 2016

October/November 2016

Bon Appetit Magazine uses Palmetto Cheese in multiple recipes and articles on their site and as well as social media. Pimento Cheese Shrimp and Grits video has over 5 million views.

 

January 2017

January 2017

palmetto cheese cookbookThe first edition of the Soul Happy Palmetto Cheese Cookbook is printed. The cookbook features over 40 recipes and serving ideas using Palmetto Cheese.

 

July 2017

July 2017

palmetto cheese costcoPalmetto Cheese expands beyond the mainland of the United States and becomes available in Puerto Rico Costco locations.