About Palmetto Cheese – Homestyle Pimento Cheese

The perfect pimento cheese was born in the Lowcountry of South Carolina, and you have never had pimento cheese like this! The recipe originated with Sassy Henry. She would whip up batches of her delightful, southern style pimento cheese while living in Atlanta and tailgating at Braves games. Sassy, her husband Brian, and their two children moved to Pawleys Island, SC in 2002 where they took over the historic Sea View Inn. Pawleys is known for its shoeless, laid-back life style which includes crabbing in the marsh, fishing, rope hammocks, and unspoiled beaches and waterways. It is there that Palmetto Cheese was featured as an appetizer each week during the summer low country shrimp boils. Needless to say, it was a guest favorite.

Who was the lady on the lid?

The lady’s name is Vertrella Brown. Vertrella was raised in the Lowcountry of South Carolina in Pawleys Island. She was a cook for over 40 years and specialized in Gullah and Low Country Cuisine, characterized by the use of seafood, rice, barbecue, southern-style vegetable, and casseroles.

The recipe for Palmetto Cheese was created by Sassy Henry in the 1990’s. Vertrella Brown began producing batches of Sassy’s recipe in 2003 for delighted guests at Sea View Inn.  Between 2003 and 2006, guests continued to enjoy this recipe during weekly low country boils on Wednesday nights.

Vertrella made thousands of guests, families, and friends happy with her unique blend of soulful Lowcountry food. And her image personified the soulful flavor that is embodied in Sassy’s unique, southern recipe of pimento cheese. And this is why we referred to it as “The Pimento Cheese with Soul”.  Vertrella not only cooked for a living at Sea View Inn, it was her passion.  And she was much more than a head cook, Vertrella was a dear personal friend of the Henry Family.

Vertrella passed away in April 2020 and will be missed by her family, the Sea View Inn staff, and the Pawleys Island community.  We have decided to remove Vertrella’s image from the product and have chosen to honor her memory by creating the Grace & Grits Fund. Visit “The Latest” page to learn more, click here.

Palmetto Cheese was first introduced in local market outlets in Pawleys Island and Georgetown, SC in 2006. During visits to the Lowcountry, tourists would purchase Palmetto Cheese® to take home and share with family and friends.  Since the inception of Palmetto Cheese, Brian has applied his background in business, marketing, and customer management to expand the brand from a few local retailers to over 9,100 grocery stores in 44 states. With a steady and persistent approach toward growth, Brian has directed and managed the expansion of Palmetto Cheese to become the #1 cheese spread in America (Nielsen 2019).

Palmetto Cheese® is great to serve anytime of the year, especially while entertaining. Give it a try and you too will agree, this is the best pimento cheese on grocery shelves today!